The best beauty blogs, vlogs and Instagram stars, ever

Here they are, all in one place; introducing the best beauty bloggers EVER


It seems like there’s about a million-gazillion beauty blogs out there doesn’t it? And more often than not they’re saying conflicting things, or the photography is a little shoddy. It can be a nightmare finding a great beauty blogger, one who really knows their stuff – we know and we’ve logged the hours on Google to prove it.

But you know what, amongst the chaff, there are some brilliant beauty bloggers just waiting for you to discover them. From local grown beauty gurus to international beauty juggernauts, we’ve unearthed the very best of what the beauty blogosphere has to offer.

A Model Recommends
Who: Fashion-model-turned-blogger Ruth Crilly.
Why: As a jobbing-model for over a decade Crilly really knows what works – particularly what’s going to look great on camera. She launched A Model Recommends in 2010 to share an insight into the life of a model and give everyone access to the same tips and pro techniques that she enjoys on set. You’ll particularly love her video tutorials and, if you’re very lucky, you might catch a glimpse of her dog Dexter being naughty in the background.

Caroline Hirons
Who: Caroline Hirons; aka the skincare oracle.
Why: Seriously, what this woman doesn’t know about skin probably isn’t worth knowing. Hirons is a qualified facialist and brand consultant. Even as beauty editors, we find ourselves rushing out to buy Hirons’ recommendations (she has inspired somewhat of a Tata Harper addiction – but our skin thanks her for it). Hiron’s began uploading regularly to YouTube a year ago and has already amassed over 82,000 subscribers. Expect brutally, and refreshingly, honest opinions. (AKA BASE)
Who: Fashion stylist Abisoye Odugbesan.
Why: Maybe you wouldn’t ordinarily think of turning to a fashion stylist for beauty advice but BASE proves exactly why you should. Having worked in the fashion industry for nearly a decade, Abi felt frustrated at the lack of inclusive beauty content addressing all skin tones and hair types. So she developed BASE, to do just that. In just under a year, BASE has already become a go-to destination for women who want a good dose of beauty with a helping of style. There’s plenty of product reviews, interviews and, of course, drool-worthy shoots, to get your hands on.

Madeleine Loves
Who: Product addict Madeleine Spencer.
Why: Beauty obsessive Madeleine has created a one-stop-shop with her newly redesigned Madeleine Loves. From product reviews, book recommendations, fashion titbits, travel suggestions and video tutorials, she’s got you covered. We particularly love ‘The Panic Station’ which addresses mental health, and where Madeleine shares her experience of anxiety. There’s something for everyone.

Sali Hughes Beauty
Who: Make-up artist and Guardian Weekend columnist Sali Hughes.
Why: Sali’s no-nonsense approach to beauty talk makes her someone worth listening to. Her book ‘Pretty Honest: The Straight-Talking Beauty Companion’ is an Amazon best seller and she’s much-loved by her readers thanks to her honest opinions and practical advise. Her ‘In The Bathroom With…’ video series is genius – watch them.

Lisa Eldridge
Who: World-renowned make-up artist Lisa Eldridge.
Why: It’s not just the A-List clientele that has us logging-in repeatedly to Lisa Eldridge’s website – her videos are something that are quite simply not to be missed. Expect a good mix of celebrity ‘Get The Look Features’ like Kendall Jenner’s smoky eyes, to a series of tutorials that cater to the basics from ‘Make-up for Glasses’, to how to get ‘Natural, Flawless Skin’ and – our favourite – ‘Meeting Up With The Ex’ where Lisa demonstrates how to minimise the appearance of puffy ‘cried through the night’ eyes. There’s even the odd cameo by Alexa Chung. You can’t help but learn a thing or two with Lisa and her new book ‘Face Paint: The Story Of Make-Up’ is a must-have too.

Into The Gloss
Who: Blogger turned business mogul Emily Weiss.
Why: If you do just one thing today make sure it’s logging-on to Into The Gloss and checking out The Top Shelf. It will quickly become your lunchtime ritual. ITG began as the brainchild of Emily Weiss (the ‘Super Intern’ from reality TV programme ‘The Hills’). Originally a simple beauty blog, ITG has gone on to become an international business but, despite its crazy success, the site is as much of a joy to read now as it was when it was first launched. The Top Shelf is our favourite feature that takes a nosy into the bathroom cabinets and beauty hoards of some of our favourite well known women.


huda beauty

Huda Beauty
Who: American-born, award-winning beauty blogger and Hollywood-trained make-up artist now based in Dubai, UAE. She is the face of HudaBeauty and has its own make-up range.
Why: She’s the queen of YouTube and Instagram beauty-blogging, plus she’s a global beauty mega star and incredibly astute business woman, who has more than 1.5M YouTube subscribers and an impressive 15.9M Instagram followers and 72.6K Twitter followers.


Farah Dhukai
Who? This 28 year-old beauty blogger is from Toronto, Canada and studied cosmetology science at Aveda, before starting her YouTube channel six years ago.
Why? She has 1.3M YouTube subscribers, 4.1M Instagram followers and 33.5K Twitter followers. She also has beauty range, Farsali, with her husband. Consider her the big sister every girl needs advising on DIY beauty, hair and make-up.

nikkie tutorials

Nikkie Tutorials
Who? Nikkie de Jager is fun, zany and an incredibly skilled make-up artist, hailing from the Netherlands.
Why? She creates a base that makes your skin look like it has a photoshop finish. Her collaboration with Too Faced cosmetics saw the release of cult favourite product, The Power of Make-up Palette by NikkieTutorials.

Jaclyn Hill

Jaclyn Hill
Who? She’s the 26 year-old make-up artist and beauty blogger from America who started her YouTube channel in 2011 and collaborated with Becca cosmetics to produced the hugely popular Champagne Pop highlighter.
Why? Jaclyn has 3.7m YouTube subscribers, 3.4m Instagram followers and 697.5K Twitter followers.

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